Why? Why are you creating content to promote your business or start-up?
Who are you talking to?
Who are your services or products helping?
Sounds basic but many people do not consider this before they put stuff online or send out news to bloggers, papers or the local press.
There’s no ‘one-size-fits-all’ blanket for developing an effective strategy for your business, but digging deep in what you want to achieve from your marketing efforts is the place to start – with everything you do.
Have a framework in place, a reason for why you need to post something – new product, great news about your business, a new partnership, an event etc.
Start with:
What is it?
A sales message? A trust-building exercise – like a blog or webinar, a product or offering in exchange for email addresses?
Type of content…
Is it an image, a vlog, a blog – this dictates where it will be posted. On your website, social media or in a newsletter?
Copy
What will you be saying? Who is responsible for writing this?
Date
You need content published on or by a certain deadline to ensure your marketing is consistent.
Work how you want to – a week in advance, a month, six months – a year! However best suits your business but have a framework which helps you know what and why you’re working on something and it will help you to really sharpen your marketing and PR skills.
Little Wren Marketing 