It is a jungle out there! So many of us are online all saying something… As more companies are embracing social media, Facebook can’t forget why we’re on there in the first place – to stay in touch with friends and family, so businesses are being asked to interrupt this space by paying to be seen. Does it does feel a bit like you’re being punished if you’re a business and want to join in the fun?
The reality is very small businesses can’t afford the cost which FB has now put on appearing in the news feed. Indeed for most SMEs, for some, the effort and costs just don’t seem worth the money.
However, as a small business – don’t lose all faith. If you’re on Facebook and have a small but loyal fan base, then your ‘organic’ reach is worth its weight in gold. People actually want to engage with you and see what you’re up to – and it means your content is worth something too…It’s not thrust upon them.
So, as a small business or someone just starting out what can you do to be heard out there in internet land and reach the people you want and need to? First, accept you’re only going to reach a small percentage of them on Facebook. Create the best content you can, stuff that people should and will want to know about – not just white noise hoping to cut through all the other gibberish out there.
Provide pictures, images, and information of interest, which truly makes your audience enjoy what you put out there.
If you have some budget then a Facebook Ad here and there – now and then, can help – but don’t hold onto hopes it’ll get you more likes and followers or even sales, it does make waves in the stepping stones to reaching new people and starting a relationship with your brand.
First and foremost think about where the value of your efforts will be most fulfilled. Start by researching who your potential customers are and then asking them a question…for example “want to get more……”
Never forget how important your local audience is – marketing is not all about Facebook or even social media. Blogs, websites and the local press are all great ways of growing your business and getting your news out there to people who matter and care about what you do! If you’re going to spend on targeted advertising – you need compelling content that will make people sit up and click through to find out more about the wonderful things you do and can offer them!